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Alfie Rowe


Armorduct systems has appointed our new Sales Director – Alfie Rowe

Alfie joins Armorduct with a background in Cable Management sales having spent over 10 years with Unitrunk running their Harlow Division

He brings with him a huge level of experience in electrical sales and combines his understanding of the London Market, with a vast knowledge of consultants, contractors and distributors which will be of real benefit when directing our existing team and our other new appointments at Armorduct (to be announced shortly)

Alfie commented: “This move was the challenge I felt I needed, I was very impressed when I came for the interview by how far Armorduct are moving forward as a solutions provider in the Cable Management industry and hopefully I can bring my experience to the role and help the team in moving the company on to the next level”

He went on to add “Its clear Armorduct are in a really strong position to achieve the potential that we are clearly capable of and my challenge is to elevate Armorduct’s profile in every sector of the market place, and to bring an awareness of our manufacturing capabilities. There is a real hunger and enthusiasm from the team to succeed and I am genuinely excited about our future plans”

Marc Swaffer, one of the co-owners of Armorduct welcomes Alfie to the business and commented:

“I have known Alfie for many years and consider his arrival to be a significant appointment and key to the ongoing restructure of the Armorduct senior team. He perfectly suits our vision of the company’s future. He is joining a team that has been revitalised and headed up by Adrian Moore – our Operations Director ”

Operations Director, Adrian Moore commented: “Alfie’s arrival fills one of the last pieces of the jigsaw and his understanding of our market and products will have a significant impact almost immediately. His role to develop the internal and external sales teams is the last piece of a 2 year programme of changes that we have undertaken in all areas of the business since we moved here in 2015. There are more additions to our team planned in the very near future and we are looking forward to making more exciting announcements”